Web Survey Bibliography
In the past, the analysis of television, radio, and magazine interaction has typically been conducted at single points in time or through correlating viewing, listening, reading and purchasing from four independent studies, or through self reported general surveys like Simmons or MRI. These analyses have also tended to be done at the vehicle level, not at the advertising schedule/exposure level. Today, however, using Project Apollo single source data, new insights are possible mining the interaction between electronic measurement of television and radio, online surveys to capture magazine readership of specific issues, and electronically-scanned purchase data at the respondent level.
Tied to the sales data that is collected from the Homescan panelists or through surveys for non-Consumer Packaged Goods categories, Project Apollo allows the evaluation of the media imperatives or cross- media usage for specific purchase defined marketing targets. Project Apollo will provide a clear view on whether there is a greater opportunity for magazines to garner share for these targets.
Further analyses allow for the evaluation of the interaction between media and sales. Direct measurement of this interaction is the key to understanding how effective each medium is relative to potentially different strategies.
This paper will provide an overview of Project Apollo, with details on its magazine measurement. It will then use two masked brands in a blended case study to tell the story of the single source data in planning. Before closing, the paper will discuss methods. How old methods are being used in new ways; and how new methods are evolving out of the data.
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Web survey bibliography - Marketing/business (336)
- Implementation of a reaction time tool for brand measurement at Swisscom; 2009; Paar, I., Urbahn, J.
- It’s all about customer satisfaction - Advantages and limitations of online surveys in applied...; 2009; Einhorn, M., Klein-Reesink, T., Löffler, M.
- Measuring Network Quality: Strengths and Weaknesses of different Evaluation Methods (SMS, w@p and web...; 2009; Wallisch, A., Schwab, H.
- The new IT environment for the Italian consumer price survey; 2009; Giannini, R., Polidoro, F., Sgamba, A. M., Silipo, M., Spagnuolo, F., Virgillito, A.
- A hybrid online and offline approach to market measurement studies; 2009; Cooke, M., Watkins, N., Moy, C.
- A usability of a new graphical shopping interface through GlobalPark; 2009; Groenen, P. J. F., Kagie, M.
- The reparation of trust after negative feedback – the results of two online experiments among...; 2009; Utz, S.
- Internet research differs from research on internet users: some methodological insights into online...; 2009; Lohmann, M., Schmucker, D. J.
- Doing surveys where it matters - the GPS-age and privacy. How the MR industry can do surveys where the...; 2009; Tjostheim, I., Fritsch, L.
- Evaluating two different mobile survey approaches: personal mobile panel research and ad-hoc mobile...; 2009; Friedrich-Freksa, M., Metzger, G.
- Using mobile research to get to the heart of branding and marketing effectiveness right now; 2009; Day, D.
- Mobile phone surveys in mixed mode environment; 2009; Vehovar, V.
- The advisory panel on online public opinion survey quality - Final report June 4, 2008; 2008
- Online panel management practices that minimize satisficing behavior; 2008; Weber, S.
- An online panel as a platform for multi-disciplinary research; 2008; Scherpenzeel, A.
- Analytic implications of panel data quality; 2008; Harlow, B.
- Pavlov revisited; 2008; De Wulf, K., Friedman, M., Borggreve, B.
- Digital moms; 2008; Wilbur, C. Rimmer, L.
- Getting animated about emotion; 2008; Penn, D.
- Can online panels be truly global?; 2008; Shashkin, A. V.
- Using Internet Pages of Organisations as Data Source for Social Science Research; 2008; Baumgarten, B., Grauel, J.
- The Danish time use and consumption survey 2008/9 - preliminary experiencies from applying a combined...; 2008; Bonke, J.
- Testing the Effects of Multiple Manipulations on Print and Online Survey Response Rates: Lessons Learned...; 2008; Bachman, M., Vaccaro, D.
- ‘For Example’: How Different Example Types in Online Surveys Influence Frequency ; 2008; Berent, M., Krosnick, J. A.
- Computing Metrics for Online Panels; 2008; Callegaro, M., DiSogra, C.
- An Iranian Experience of Internet Surveys; 2008; Khoshgooyanfard, A. R.
- Designing and conducting online interviews to investigate interesting consumer phenomena; 2008; Gruber, T., Szmigin, I., Reppel, A. E., Voss, R.
- Not Mixed-Mode but Switch-Mode; 2008; Höglinger, M., Abraham, M., Arpagaus, J.
- Sample bias, weights and efficiency of weights in a continuous web voluntary survey; 2007; de Pedraza, P., Tijdens, K., de Bustillo, R.
- XSight and the shaping of Marketing Analytics; 2007; Birks, D. F.
- Utopia - a complete research management system; 2007; Brandwood, T.
- The challenge of geocoding large-scale travel surveys; 2007; J.Smith, A. J.
- Multiple imputation: review of theory, implementation and software; 2007; Harel, O., Zhou, X. H.
- ICC/ESOMAR International code on market and social research; 2007
- Global market research 2007; 2007
- Electronic data collection methods; 2007; Singh, M., Burgess, S.
- A new era of Market Research – Real-Time Sampling™ (RTS); 2007; Davis, H.
- Low-Cost, Hosted Online Surveys Open up Opportunities for Businesses to Quickly Gain Insights Into and...; 2007; Ramstetter Wenzel, A.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- MAGAZINE EFFECTIVENESS NOW DIRECTLY OBSERVABLE; 2007; Green, M.
- A preliminary study of electronic surveys as a means to enhance management accounting research; 2007; Al-Omiri, M.
- Surfable Surveys: Using Web-Based Technology to Reach Newsroom Respondents ; 2007; Adams, T., Cleary, J.
- The Consumer Panel Reinvented; 2007; Fielding, M.
- The anonymous elect. Market research through online access panels; 2006; Postoaca, A.
- Research quality: The next MR industry challenge; 2006; Dedeker, K.
- Online marketing research; 2006; Miller, J.
- Microsoft sues testing material vendors; 2006; Johnston, S. J.
- Greenfield unveils real-time sampling; 2006
- Global market research 2006; 2006
- The 2006 Confirmit Annual MR Software Survey; 2006; Macer, T., Wilson, S.